Professor Linda Bauld OBE FMedSci FRSE FRCPE FAcSS FFPH is the Bruce and John Usher Chair in Public Health in the Usher Institute, College of Medicine, University of Edinburgh and Chief Social Policy Adviser to the Scottish Government. For the past 25 years she has led studies to prevent or treat the main modifiable risk factors for Non Communicable Diseases including cancer, diabetes and respiratory and cardiovascular diseases with a particular focus on tobacco, alcohol, diet and inequalities in health. She leads two research consortia: SPECTRUM - funded by the UK Prevention Research Partnership that focuses on the commercial determinants of health; and Behavioural Research UK (BR-UK) - funded by the ESRC as a leadership hub for behavioural research across topics and disciplines.  She is a former Scientific Adviser to the UK Department of Health, the World Health Organisation and Cancer Research UK on prevention and public health.